New CXO position focuses on enhancing value to credit unions and driving the member experience of the HomeAdvantage real estate platform to the next level. SCOTTSDALE, AZ, October 7, 2019—CU Realty Services (CURS) has recruited David Gray to serve as chief experience officer (CXO). This new leadership position was created to help CU Realty deliver a higher level of value to credit unions and...
CU Realty Services’ COO Tina Powers shares insight on how credit unions can leverage real estate agent relationships to offer the one-stop shopping experience that members want when buying a new home.
Wings Financial Celebrates Saving Members $1 Million in Cash Rewards Through HomeAdvantage SCOTTSDALE, Ariz., August 14, 2019—Minnesota’s largest credit union, Wings Financial Credit Union, has earned a spot in CU Realty Services’ Million Dollar Club, having saved its members $1 million on real estate transactions through the HomeAdvantage® program. Wings Financial is the tenth credit union to be inducted...
A new, cost-effective service level enables more credit unions to provide real estate tools with cash incentives to members SCOTTSDALE, Ariz., August 12, 2019—CU Realty Services, the largest real estate credit union services organization (CUSO) in the United States, now offers a streamlined version of HomeAdvantage®—its turnkey real estate marketing platform—to credit unions with smaller...
HomeAdvantage’s innovative LOS integration helps Star One create an “Engine of Retention” for their purchase mortgage business. SCOTTSDALE, AZ, July 23, 2019—Star One Credit Union of Sunnyvale, CA implemented HomeAdvantage® from CU Realty Services in 2015 as a way to grow its purchase mortgage business among its base of more than 107,000 members. In 2017, to...
Houston Federal Credit Union is the first Houston-based credit union to partner with CU Realty Services to better serve home-buying members and boost mortgage volume. SCOTTSDALE, Ariz., July 15, 2019 —Houston Federal Credit Union (HFCU)—one of the largest community-based credit unions in Houston—has partnered with CU Realty Services to implement HomeAdvantage® as a new service...
Apple Federal Credit Union Celebrates Saving Members $2 Million in Cash Rewards Through HomeAdvantage SCOTTSDALE, Ariz., May 13, 2019—One of the inaugural members of CU Realty Service’s Million Dollar Club, Apple Federal Credit Union (FCU) in Fairfax, Virginia, has now officially given back more than $2 million to its members who purchase or sell homes,...
Just over one year ago, Credit Union 1 implemented HomeAdvantage® to better serve its members’ real estate needs and quickly surpassed its first-year closings goal. Daniel McLean, VP of Real Estate Operations for CU1 explains why CU1’s commitment to building agent relationships, along with employee empowerment and marketing, were keys to exceeding first-year expectations using the...
SCOTTSDALE, Ariz., April 1, 2019— More credit unions are seeking to offer innovative real estate resources to members to help make the home-buying process seamless and homeownership more affordable, including four new credit unions that are now offering CU Realty Services’ HomeAdvantage(R) program, a turnkey real estate marketing platform successfully utilized by more than 100...
SCOTTSDALE, Ariz., February 28, 2019— CU Realty Services (CURS)—the largest real estate Credit Union Service Organization (CUSO) in the U.S.—is reporting year-over-year growth for the eighth consecutive year. The ongoing success is attributed to the power of HomeAdvantage®, CURS’ turnkey real estate marketing platform designed to help credit unions (CUs) attract more leads, nurture member relationships and close more purchase...