Category: Success Stories

BCU becomes first credit union to give back $1M in HomeAdvantage Cash Rewards to members in a single year

SCOTTSDALE, AZ – BCU has become the first credit union to save its members more than $1 million in a single year through CU Realty’s HomeAdvantage® program. These savings come in the form of HomeAdvantage Cash Rewards, which BCU members earn at closing when members use the turnkey real estate program to buy or sell their home. BCU met this unprecedented milestone in 2020, which is even more impressive considering the strains that credit union mortgage teams faced that year with refinance transactions and remote working environments due to the COVID-19 pandemic.

iQ Credit Union Achieves 94% Purchase Mortgage Pull-Through Rate Using CU Realty Services’ HomeAdvantage Program

SCOTTSDALE, AZ—iQ Credit Union, which serves 85,000 members throughout southwest Washington and Portland, is celebrating dramatic mortgage growth since implementing the HomeAdvantage® program from CU Realty Services. The turnkey real estate marketing platform helps credit unions retain more of its members’ mortgage business. iQ has achieved an impressive 300 percent improvement in its pull-through rate…

Mission Federal Credit Union Achieves 96% Purchase Mortgage Pull-Through Using CU Realty Services’ HomeAdvantage Program

The credit union is celebrating its second anniversary with the program and giving back nearly $200,000 in Cash Rewards to members SCOTTSDALE, AZ – Mission Federal Credit Union, San Diego’s largest member-owned, not-for-profit, full-service financial institution exclusively serving San Diego County, is celebrating two years of dramatic mortgage growth after implementing the HomeAdvantage® program from…

Star One Credit Union Integrates LOS System with Real Estate Marketing Platform, Increases Purchase Mortgages by 30%

HomeAdvantage’s innovative LOS integration helps Star One create an “Engine of Retention” for their purchase mortgage business. SCOTTSDALE, AZ, July 23, 2019—Star One Credit Union of Sunnyvale, CA implemented HomeAdvantage® from CU Realty Services in 2015 as a way to grow its purchase mortgage business among its base of more than 107,000 members. In 2017, to...

Credit Union 1 Reports First Year of Success with CU Realty Services, Achieves a 93% Mortgage Pull-Through with the Program

Just over one year ago, Credit Union 1 implemented HomeAdvantage® to better serve its members’ real estate needs and quickly surpassed its first-year closings goal. Daniel McLean, VP of Real Estate Operations for CU1 explains why CU1’s commitment to building agent relationships, along with employee empowerment and marketing, were keys to exceeding first-year expectations using the...

Schools Financial CU Celebrates Three Years of Mortgage Growth with CU Realty Services

In just 36 months, HomeAdvantage raised purchase mortgage volume to become 45% of their core mortgage business and saved members $100K at closing. Jason Stiles, VP Real Estate Lending, shares how Schools evolved from a basic mortgage lender to robust real estate solution provider, and reveals the CU’s future marketing secrets In 2015, Sacramento-based Schools...

Northwest Federal CU Is the First CU to Reach $5 Million Milestone with HomeAdvantage Program

Virginia-based CU members earn $5 million in Cash Rewards through the HomeAdvantage network of CU-centric real estate agents SCOTTSDALE, Ariz., September 26, 2018—When Northwest Federal Credit Union implemented CU Realty Services’ HomeAdvantage® program in 2004, the credit union wanted the ability to connect their members with trusted, reliable real estate agents who could assist them...