Apple FCU Reaches $2 Million in Cash Rewards
Apple Federal Credit Union Celebrates Saving Members $2 Million in Cash Rewards Through HomeAdvantage
SCOTTSDALE, Ariz., May 13, 2019—One of the inaugural members of CU Realty Service’s Million Dollar Club, Apple Federal Credit Union (FCU) in Fairfax, Virginia, has now officially given back more than $2 million to its members who purchase or sell homes, thanks to the HomeAdvantage® Cash Rewards program incentive.
The Million Dollar Club recognizes credit unions that have saved their home-buying and home-selling members $1 million or more in the form of HomeAdvantage Cash Rewards. Members earn the cash-back bonus from buying or selling a home using a real estate agent in the HomeAdvantage network. The value is equal to 20 percent of the agent’s earned commission. Apple FCU members save an average of $1,950 per transaction.
Apple FCU was first inducted into the Million Dollar Club in late 2016 and is currently one of nine credit unions to have surpassed the $1 million level. Since implementing HomeAdvantage in 2004, Apple FCU has actively used the program to better serve its more than 209,000 members and help hundreds of families achieve their homeownership dreams.
“Giving back to our members and the community is something that Apple prides itself on,” says Rob Drake, mortgage originations manager at Apple Federal Credit Union. “Being able to say that Apple has given back more than $2 million in Cash Rewards to our members via the HomeAdvantage program is extremely satisfying and fits hand in hand with our tagline, ‘Improving Lives. Fulfilling Dreams.’”
HomeAdvantage from CU Realty Services — the largest real estate Credit Union Service Organization (CUSO) in the U.S.—is a turnkey real estate marketing platform that delivers a lead generation, nurturing and marketing automation system to empower credit unions to engage with home-buying members from the earliest stages of their home-buying journey. Members benefit from HomeAdvantage’s home search portal and affordability calculators, connections to experienced agents to guide the home buying journey, and Cash Rewards at closing.
Since launching, HomeAdvantage has cumulatively given more than $42 million in Cash Rewards back to members who have used HomeAdvantage agents to buy or sell a home.
“One of the primary missions of CU Realty Services is saving home buyers and sellers money, and Cash Rewards help ease the financial burden during the closing process,” says Tina Powers, COO of CU Realty Services. “Apple FCU truly works hard to make the most of the Cash Rewards program for its members and reaching the $2 million milestone in our Million Dollar Club is an incredible achievement.”
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and mortgage CUSOs nationwide to offer its turnkey real estate marketing platform, HomeAdvantage. Through the program, credit union members can search for homes, research neighborhoods, calculate costs of homeownership, connect to experienced real estate agents, and earn HomeAdvantage Cash Rewards. By offering this program to members, credit unions are able to attract, identify and engage more home buyers, and consequently close more loans. To learn more, visit www.curealty.com.
About the “Million Dollar Club”
The “Million Dollar Club” was launched by CU Realty Services (CURS) in 2017 to recognize credit unions that use HomeAdvantage to help their members save money on real estate transactions. By maximizing all the features and benefits of this turnkey real estate program from CURS, credit unions in the “Million Dollar Club” have each saved their home-buying and home-selling members more than $1 million in the form of HomeAdvantage Cash Rewards. Through these savings, HomeAdvantage is helping CUs across the U.S. turn members’ home-buying dreams into homeownership realities. While hundreds of credit unions use HomeAdvantage to help their members, only a select few have surpassed the million dollar lifetime Cash Rewards milestone.
About Apple Federal Credit Union
Established in 1956 by teachers, Apple FCU is ranked as a top 100 credit union nationwide, serving more than 209,000 members with $2.2 billion in assets. As a not-for-profit, member-owned financial cooperative, Apple FCU serves a diverse community of local education systems and anyone who lives or works in Virginia’s Fairfax, Frederick and Prince William counties. Members enjoy competitive rates, as well as fair and honest products and services, within a trusted environment. Apple FCU is fully committed to making a positive impact within the region, not only in financial services, but also in community involvement, financial literacy and charitable giving. To learn more, visit AppleFCU.org.